MARKETING IN PLACE
HUMAN ATLAS LABThe word “market” meant a place before it meant anything else.
A square where people met. Marketing that remembers this builds belonging, trust, and marketplaces worth returning to. I study it in four places:
01
Where we've been
The stories and brands consumers still carry
02
Where we are
Who today's marketplaces welcome — and who they don't
03
Where we'd like to be
Experiences that transform people, not just convert them
04
Where we're emerging
Virtual worlds are the next servicescapes
Every place leaves a mark. I map them.