Human Atlas Lab · Consulting + research
We study where your brand actually lives.
The lab maps how customers experience your brand in real places — stores, services, neighborhoods, platforms — and turns that map into strategy. Methods from consumer research; evidence from the field.
01 · WHERE WE'VE BEEN
Brand heritage audit
What your customers still carry: memory interviews, artifact studies, and a map of the equity hiding in your past.
6–8 WEEKS · REPORT + BRIEFING
02 · WHERE WE ARE
Servicescape & belonging study
Field observation of your real environments: who they welcome, who they lose, and the design moves that change it.
8–12 WEEKS · FIELD STUDY
03 · WHERE WE'D LIKE TO BE
Experience design research
Prototyping experiences that transform rather than convert — co-created with the communities they serve.
PILOT-BASED · WITH PARTNERS
04 · WHERE WE'RE EMERGING
Emerging-marketplace strategy
Treating platforms, AI-mediated retail, and virtual worlds as servicescapes — belonging as the design brief.
ADVISORY · ONGOING
FIG. 010 · FIELDWORK METHODEVERY ENGAGEMENT STARTS WITH THE PLACE
FORTHCOMING · THE FIRST ARTIFACT
Atlas, Volume One — belonging in the marketplace.
The lab's first annual field research volume is in development. It will bring together observations, measures, and implications for anyone who runs a place where commerce and community meet.
Bring the lab to your market.
Every engagement starts with a walk through your place — physical or virtual — and ends with a map you can act on.
Every place leaves a mark. I map them.
GEROLD DELGADO DERMID · HUMAN ATLAS LAB · AUSTIN, TX · HUMANATLASLAB.COM